INÊS LOPES

Orchestrated end-to-end release communications for over 15 release cycles, designing a new pipeline from scratch that replaced an ad hoc process and ensured seamless information flow.

Independently developed and launched a Tier System engagement/loyalty rewards program, managing its full lifecycle from concept to community-facing communications.

Fostered key relationships with content creators and community leaders, initiating programs that significantly enhanced player retention and long-term community growth across the Fortis portfolio.

Ensured community program continuity during an unplanned platform pivot, completing full channel migration within days without engagement gap by redesigning outreach strategies.

Delivered decision-ready player research to four internal stakeholder teams by designing and executing a full playtest funnel, from recruitment to synthesis.

Designed and maintained a Voice of Player sentiment reporting pipeline, generating 30+ weekly reports over 8 months to provide structured qualitative insights to cross-functional partners.

Spearheaded formal evaluations of ChatGPT and Gemini with department leadership, directly influencing official AI adoption decisions and integrating Claude into research workflows for faster turnaround.

Built a Zapier-based automation pipeline, eliminating manual multi-platform posting across 3 social channels, and developed a Slack URL-shortening bot, significantly enhancing operational efficiency.

Took ownership of an unstaffed community program under time pressure, becoming the sole technical owner within ~6 months by mastering a new platform's backend and integrations from zero.

Developed foundational community research programs for two new game titles, establishing repeatable processes that remain in use today.

Managed a critical platform sunset and migration (Discord/Facebook), completing the transition without community disruption through a phased communications rollout.

Conducted competitive game teardowns and market evaluations to strategically map player engagement models and inform community acquisition strategies.

Collaborated with the COO as a founding team member to build scalable community infrastructure, processes, and essential tools.

Evaluated global gaming event opportunities and managed vendor/agency onboarding for influencer programs, enhancing outreach capabilities.

Contributed to an 8-person cross-pillar onboarding documentation initiative, streamlining internal processes.

Developed and implemented new processes from the ground up, including organizing internal company events.